Seattle’s vibrant music scene has a new name on its way up, and this one’s powered by denim, nostalgia, and social media buzz. All-girl pop-rock band THEM, a quartet of multi-instrumentalists from Seattle, has captured the attention of fans locally and online with their latest music video for “Vintage Jeans”, which has rapidly amassed a large viewership on Instagram and become a standout moment in the band’s growing career.
Formed in West Seattle when the members were teenagers, THEM consists of Hudson Steere, Thompson Whitehead, Ellie Vann, and Lydia Mellott; whose initials form the band’s name. The group began playing together in music classes and local DIY spaces and has since graduated to bigger Seattle stages like The Paramount and the West Seattle Summer Fest. Along the way, they’ve built a loyal following thanks to relatable songwriting, catchy hooks, and energetic performances.
Their sound blends lush guitar melodies with dance-friendly rhythms and singalong choruses, continuing the Pacific Northwest’s history of nurturing independent rock and pop acts.
The band’s Vintage Jeans video has become a viral sensation on Instagram, where it’s racked up over million views, an impressive milestone for a DIY indie act using social platforms to reach new listeners. Clips from the video and related reels have been widely shared on popular Seattle nightlife and local culture pages, sparking conversation about THEM’s fresh energy and aesthetic.
Fans have enthusiastically embraced the video’s nostalgic vibe, with posts featuring clips of the band performing, behind-the-scenes moments, and the stylish visual theme centered around… you guessed it: vintage jeans. This organic engagement has helped THEM’s profile steadily climb on social media, bringing their music to listeners both within and beyond the Seattle area.
For a band still early in their journey, Vintage Jeans represents more than just a catchy song, it marks a turning point in how they connect with fans. Their Instagram success shows the power of visual storytelling to complement their music and highlights how modern artists can leverage social platforms to break through without relying solely on traditional outlets.
As THEM continues to tour, record new material, and build on their growing digital presence, Vintage Jeans stands as a pivotal moment in their rise, an example of how passion, creativity, and a bit of denim can capture the attention of a new generation of music lovers.